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© Christian Behring/Geisler-Fotopr/dpa/Corbis
And social media, too.
“That’s a little game in itself. You know, when a new Lady Gaga record is coming out, the label has a lot of money to spend, so you know it’s there. They put her on billboards, and they put the music in commercials; she gets the cover of magazines. But when you’re using social media as your platform, it goes through a newsfeed and then it goes away. So you have to build up the numbers on all the platforms.
“Whenever I have a big announcement, I post it several times. I’ll post on Facebook, then an hour later I’ll do it on Twitter and so on. You catch the different people. You don’t want to spam people, so you have to be creative – fun pictures and stuff like that. And I do countdowns and competitions. You want people to come in and interact and be a part of things.”
What do you use to write and demo with? Do you have any kind of home recording setup?
“I’m very basic with my recordings. I have a very simple microphone, and I use GarageBand. I work with different producers, so we’ll write the backgrounds together. I’ll sit there in the studio, right when we’ve finished the beat, and I’ll just jam and jam and jam. If I do write from home, it's on GarageBand. My music editing skills are somewhat limited – I’m much better at film editing.”
You’re working on a new album – anything you can say about it?
“It’s going to be a slightly new Lindsey, but not a total departure. It’ll be EDM-style, with some dupstep and a little bit of a trance feel and some dance stuff. I think it’s a more mature, but it’s definitely ‘me.’ My current fans will like it, and hopefully some new people will check it out. But there are going to be two or three tracks with singers, and that’s been a lot of fun to write for. Being able to really say the things I want the music to say is cool – writing it in actual lyrics. I’m excited.”