In a stunt which will make Little Boots and a Tenori-on look like an over-blown Spinal Tap stage show, singer-songwriter Gary Go has announced he'll be ditching traditional guitars and drums in favour of an iPhone when supporting Take That in July.
"I think it's pretty amazing that I'm going to be using a mobile phone on stage at Wembley Stadium in front of so many people," Go told the Evening Standard.
The self-produced rising star recorded all the demos for his debut album straight onto iPhone using a four-track app (possibly Sonoma Wire Works' FourTrack?).
"My biggest worry is that my phone will ring mid-song," Gary Go
In fact, he's pretty-much a walking advertisement for Apple's top accessory (Go's performing at Apple's Regent Street, London store this evening, too): "at this point it's quite hard to think of something I don't use the phone for."
"For songwriters it's an amazing tool as I always have it with me. I used to phone myself and leave messages to remember ideas. Now I can record real tracks in the park - it's great."
It'll certainly be interesting to know what apps are used, and indeed, how a minimalist iPhone performance will translate to a hoard of Take That fans at a sold-out Wembley Stadium gig. Go doesn't seem too concerned, though: "My biggest worry is that my phone will ring mid-song."