Having already made a musical placemat for McDonald's, British company Novalia has now collaborated with Pizza Hut to create a DJ controller in a pizza box.
Using printed MIDI technology, this emulates a 2-deck mixing setup and features a standard set of controls (pitch buttons, a crossfader and sync buttons, etc). It connects to your phone or laptop's DJing software over Bluetooth, and there's even a scratch feature.
The box is currently available in certain UK Pizza Hut restaurants - get in touch with @PizzaHutUK on Twitter to find out where you can get a slice of the action.