Do you want to go large? McTrax is the McDonald's musical placemat

Find out how Amsterdam customers made beats with their burgers

vimeo : 164979798

McDonald's customers in Amsterdam got a surprise recently, when they were given placemats that doubled-up as music production controllers.

Printed with conductive ink and connecting wirelessly to a smartphone, the McTrax mat enables you to trigger loops in a variety of styles, apply effects, adjust the tempo and even record your own voice.

This isn't the first time we've seen a paper controller, of course: we briefed you on Novalia's Printed MIDI concept in 2015.

The McTrax mat was created by This Page Amsterdam in conjunction with TBWA/Neboko, but sadly, we haven't heard of any plans to roll it out worldwide. We guess our Return of the (Big) Mac remix will just have to wait...

(Via The Next Web)

All-access artist interviews, in-depth gear reviews, essential production tutorials and much more.
Get the latest issue now!