Convenience has trumped sound quality in the music market
The MusicRadar Team, Thu 10 Jan 2008, 10:46 am UTC
It's now several years since I was told by various in-the-know industry types that high-fidelity audio was coming and that it would revolutionise the way we listen to our music. I didn't believe them back then and I certainly don't believe them now.
Either SACD or DVD-Audio was supposed to take over the world, but rather than see these rival standards duke it for our affections, we've witnessed them both fade into relative obscurity.
There are several reasons for these formats' now moribund existences, not least of which is that the music-buying public has never been convinced that it actually needs them.
The CD was an easy sell - it offered both vastly improved sound quality and greater convenience - but SACD and DVD-Audio don't represent the same great leap forward. Yes, they sound better, but not so much better that the vast majority of people have ever felt compelled to upgrade.
And whereas CDs suddenly gave us the ability to access and skip between tracks at will, neither of the next-gen formats offers any great usability improvements.
Sure, they enable you to listen to your music in 5.1 surround sound (so long as you've got the appropriate hardware, obviously) but, unlike with movies, most people are still satisfied by the stereo experience.
The biggest thorn in the sides of SACD and DVD-Audio, however, is sitting in your pocket. The industry was always going to struggle to convince people to re-buy their albums at better quality at a time when all most of us are interested in doing is compressing the ones we already have and putting them on our portable music players.
For better or worse, the majority of us now listen to our music at lower quality than we did ten years ago - a strange quirk when you consider how new technology has improved so many aspects of our lives - and we rate the ability to carry lots of music on a portable device far above having 'better-than-CD' sound.
Factor in the culture of filesharing and high-definition audio never stood a chance.
Think in broader terms and you realise that this has implications for music makers. If it's been demonstrated that audiences aren't concerned with listening at the best possible quality, then surely it's time for recording artists to focus less on polishing their 'sound' and more on writing music that stands up to scrutiny regardless of how many production dollars have been spent on it.
By Ben Rogerson
I think that "writing music that stands up to scrutiny regardless of how many production dollars have been spent on it" is always going to be more important than the supposed "quality."
A "good quality" piece of music, in my opinion, is not defined by the production tricks that have been used on it OR by the fact that it has been produced at 256-bit 96gazillionHz , but by the life and soul of the piece of music itself.
"the majority of us now listen to our music at lower quality than we did ten years ago"
I'm not so sure that's true. Tape was big ten years ago and most people - meaning the general public - were listening to cheap recorded-over-ten-times C90s on £9.99 Bush 'Walkmans', or on their fuzzy car stereo. iPods have a much better sound quality than either of those two.
And, from my experience of selling budget HiFi, most people can't tell anyway.
When I listen to music on a iPod, i'm usually commuting to work - walking or on the train - and to be honest, i'm not too bothered about high quality sound. (i'm half asleep anyway!)
I do like to listen to 180g vinyl or a CD when i'm at home. This is when the quality means more for me but my ears probably couldn't hear the difference if it were even higher quality than that. Too many loud gigs... what?
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dantheman278
44 weeks ago.