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A major expansion program at Fender's Fullerton plant was completed this year, expanding Fender's production facility to a whopping 289,600 square feet of production, warehouse and shipping space – enough to keep up with the phenomenal demand for Strats.
The catalogue from '74 reveals that the CBS years had seen a decrease in the options of Strats availabe – you could only pick one up in six colours, sunburst (at $405), blond, black, white, natural and walnut (all at $425).
Meanwhile Rory Gallagher released his seminal album Irish Tour '74, showcasing his legendary road work Strat, and there was much rejoicing.