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NAMM 2010: Fender announces Custom Shop line-up
Ultra-limited instruments from the "Dream Factory"
Press Release, Thu 7 Jan 2010, 5:56 pm GMT
PRESS RELEASE: The best of Fender's best comes from the world-famous Fender Custom Shop in Corona, CA, and 2010 is already shaping up as an amazing year at the "Dream Factory." The Custom Shop is proud to introduce several highly-distinctive and incredibly-limited new instruments, including several 60thanniversary models.
The 60th anniversary of the Fender Telecaster guitar is celebrated this year by a unique and unprecedented release of some of Fender's most collectible and historical instruments, all limited to 60 pieces each globally.
The 60th Anniversary Limited Telecaster Proto is a reproduction of the prototype that Fender used to take around clubs for artists to try. It is from this guitar that the Telecaster blossomed and changed the musical landscape forever.
The 60th Anniversary Limited Broadcaster guitar is a reproduction of one of the most collectable Fender guitars ever. Probably only 200 were ever made originally before the Gretsch Company sent a letter asking Fender to change the name because they owned the name Broadkaster. This is the first time the guitar has been reproduced with the original logo since then.
The 60th Anniversary Limited Nocasterguitar is also a reproduction of an incredibly-rare Fender guitar – the Nocaster. After Gretsch Company asked Fender to drop the Broadcaster name, Fender simply cut the decals so that they read, "Fender" only. These guitars were made until the Telecaster name was introduced in 1951. It is believed that only about 475 Nocaster guitars were ever produced.
The 60th Anniversary Limited Single Pickup Esquireis a reproduction of the first venture into the marketplace for Fender and immediately caught the ear of many guitarists, while the 60th Anniversary Two Pickup Esquire guitar added a front pickup allowing guitarists to play more rhythm parts.
Celebrating the 1950s look, but with modern features, the Limited 1958 Candy Apple Red Stratocasterguitar (limited to 30 pieces globally) is built for the working musician. It features hand-wound Abigail Ybarra pickups with a reverse wound/reverse pole middle pickup so that in the second and fourth positions the pickups cancel any hum.
The guitar also has a flatter radius and taller 6105 frets allowing for easier bending. The wiring is what we call a "Modern Strat" wiring, and allows the tone control for the middle pickup to also work on the rear pickup so that you can roll off the high-end on the rear pickup if needed.
