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The Slash Appetite Les Paul

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FRANKFURT MUSIKMESSE 2010 PRESS RELEASE: Gibson Guitar, the world's premier musical instrument manufacturer and leader in music technology will exhibit a host of new and exciting products at this year's Frankfurt Musikmesse, March 24-27, 2010 in Hall 4.1, Booth #E50.

Along with the exhibits, guests can expect daily visits from some of the best known musicians from around the globe. Musikmesse is celebrating 27 years as the world's leading international trade fair for musical instruments.

The entire Gibson family of brands will be on site at Musikmesse, offering guests an exclusive opportunity to experience new models and innovative new products, from the popular Gibson USA Slash Appetite Les Paul to the newest Wurlitzer Digital Jukebox, the LYRA.

Highlights of the Gibson Guitar booth offer an array of electric and acoustic guitars, outstanding new Baldwin Pianos and the highly anticipated digital jukebox, while honoring the legacy of Les Paul, the grandfather of the electric guitar and inventor of multi-track recording.

Gibson USA will highlight true rock icons with a display of the division's newest models, including the Slash Appetite Les Paul, the Sammy Hagar Red Rocker Les Paul, the Joan Jett Blackheart Melody Maker, the Angus Young SG, and the Zakk Wylde BFG guitar. Nowhere in the world can the power of such legendary artists be experienced all in one place at one time like this.

Gibson USA's additional offerings include the 2010 Les Paul Limited Edition Standard (in honor of the late, great Les Paul), as well as the Tribal V, Grabber Bass, Holy Explorer, SG Standard, SG Carved Top, SG Raw Power and many other traditional models which have proven to be the most sought-after guitars in history.

Gibson's next generation of Robot Technologies, the Dusk Tiger, takes center stage at Musikmesse this year, featuring a killer guitar with a look and construction that has never been seen before. Dusk Tiger represents the state of the art in electric guitars, redefining what the guitar can do with the integration of pioneering technology with the most advanced design in the industry, all produced in limited quantity worldwide.

Building on nearly 400 years of tradition, paired with Gibson innovation, Wurlitzer announces the new Wurlitzer LYRA digital jukebox. The LYRA generates access to millions of songs on the internet and allows you to listen to your favorite radio stations and stream live music online.

Users can build their own playlists with the comfort of a fast-acting touch screen and backup music from their own CDs, DVDs or mobile devices, attachable through USB ports and 320 GB of memory which gives space for over 60,000 mp3s. Wurlitzer took the best jukebox in the world and made it better. With ADAM ART technology, the Wurlitzer LYRA presents the highest fidelity in a compact and appealing design. With its modern design and operating features, the Wurlitzer LYRA is the ultimate music experience for the eyes and ears.

Wurlitzer is famous for its Wurlitzer Peacock Jukebox and One More Time Jukebox, which have gone on to become some of the world's best-selling jukeboxes ever.

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