Metallica fire up new website
Metallica have just launched a brand-new web site, Mission Metallica, which offers users a unique look into on the making of the band's upcoming Rick Rubin-produced studio album.
Instead of waiting for the CD's fall release date, fans will be able to access a special-edition version of the album before it comes out by joining missionmetallica.com. The web site will feature a treasure trove of exclusive content, including the low-down from the band members themselves about their progress in the studio via fly-on-the-wall video footage, audio of riffs and excerpts of new songs, exclusive new and never-before-seen archival photos from the studio, plus the chance to win tickets and meet-and-greet passes to Metallica's live concert events this summer. All of this content is absolutely free.
Beyond free content, fans can also join Mission: Metallica Platinum, which allows users access to high-quality digital album downloads delivered at midnight on release date, the physical album CD, plus complete downloads of classic live shows, more fly-on-the-wall studio footage, loads of additional photos, and ringtones of riffs from the new album. In addition, Platinum members will be able to enter exclusive contests with the chance to win airfare, hotel, concert tickets, and meet-and-greet passes to Metallica's headlining performances at this year's Bonnaroo Music & Arts Festival, Ozzfest and the Reading Festival, as well as a special album listening party at the band's Northern California headquarters.
By Joe Bosso