“I always hear people say, ‘Nobody cares about lyrics anymore. It’s all about the beat.’ But I don’t agree with that at all. Songs that matter and are timeless usually have great lyrics that resonate with people.
“It doesn’t have to be poetry, and it doesn't have to be wordy or even profound; it just has to be true and from the heart. If you really express your feelings, somebody is going to pick up on that. It’ll become part of their lives. They’ll write lyrics on messages to other people – your lyrics. A song can exist simply in the words that go with the music.
“I was listening to Lorde recently. Her song Royals is great on so many levels, but you can tell that lyrically she put a lot of thought into what she’s saying. Her words matter.”