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Despite the fact that most of Maiden's songs were inspired by literature and film, at this point the band were being accused of Satanism - the accompanying Beast On The Road Tour was particularly blighted by protesters in the US.
This depiction of Eddie controlling the devil with puppet strings probably didn’t help change opinion - although if you look closely, you can see that the devil is actually controlling a smaller version of Eddie.
According to Riggs it took “two days and nights without sleep” to complete.