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It's A Hard Life was a video conceived in its entirety by Freddie Mercury, which saw all four members clad in a variety of outlandish costumes. Mercury’s resembled a giant red prawn and neither Brian nor Roger Taylor, both marvellously out of their respective comfort zones, have any particular affection for the finished film.
BM: “Well, I commissioned it. I remember making a little sketch of the guitar I’d like for the video and somebody made it. It was a film props company and it was only intended to be a prop, never to be played seriously… it did the job at the time.
“I look back at the video more fondly from distance; time mellows everything! Freddie had a good scheme for it – the irony of having a hard life when you’re surrounded by luxury, which is what people think happens with rock stars. So it was a humorous take on It’s A Hard Life.
“But for us it wasn’t a particularly fun thing to do, because you’re basically just an extra in your own video, which often happens with these things. You know, you sit around all day waiting for your shot and it’s not a very creative exercise.”