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Gibson is often criticised for some new products – the Firebird X is a good example – being ‘too innovative’ or ‘out there’, but it’s always been that way, hasn’t it?
“The Flying V and Explorer? Those were pretty radical shapes back in the 1950s. They didn’t sell real well back then, but they’re now staples in the guitar industry. They were the Firebird X of their time.
"Yes, you catch some grief about it, especially from the purists, but the innovative guys understand what we’re trying to achieve. We stay focused and do what Gibson has done best for years, but we also have to lead. If we don’t, somebody else will!”