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How do you approach the development of a new model?
“We always shoot for new, innovative product. The ES-139 and the 195 this year, they have some features you might find on historical guitars, but as an example the 390 over there [points to a new, small-bodied single-cutaway thinline with no f-holes], that was based off of the ES-330, being hollow, but you never know what it’s going to do when you shrink body sizes and make changes to hardware and pickups: it’s purely experimental.
"When we build prototypes, we’ll run them past some people to get feedback out in the market; we can’t just put Gibson on the headstock of anything and expect it to sell. The guitar market is competitive, so being innovative and coming up with new products is a prerequisite for each division every year.”