Fender's golden years

The guitars that changed the world

Guitarist

1958’s Jazzmaster had been, at best, a mixed success. Undaunted, Fender duly shortened the scale, moved to twangier-sounding pickups, added a string mute and made the controls even more confusing to access. The Jaguar entered the market as Fender’s most expensive instrument at $379.50 – a whopping $170 more than the Telecaster at the time.

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