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After George Harrison, Roger McGuinn is arguably the Rickenbacker 12-string's most famous exponent. McGuinn explains his relationship with a guitar that began in the cinema and culminated in the 370/12 RM signature model:
"The Byrds went as a group to see A Hard Day’s Night multiple times and were totally taken with The Beatles. I liked George Harrison’s Rickenbacker 12, but I couldn’t find one that looked like his with the pointy cutaways, so I bought the blonde 360 model.
"I thought it was beautiful, like a golden palomino and the checkerboard binding reminded me of Gene Autry or Roy Rogers. I loved that guitar and played it eight hours a day."