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Nine tenths of your potential audience will be absentmindedly pushing a trolley round a supermarket when they hear your music for the first time.
Comrades: now is the time to pounce. There is no room for subtlety. You must drill it into their brains that THIS IS YOUR AWESOME CHRISTMAS SINGLE.
Says Christmas music expert James Russell: "If you can, say the word 'Christmas' in every line of the damn thing. This is the reason that East 17's Stay Another Day isn't a real Christmas song."
Put down the rhyming dictionary. Abandon dignity.