Why is it innovative?
Although Novation’s Launchpad has since arrived to steal some of Akai’s thunder, the APC40 was the first ‘official’ Ableton Live controller, setting the benchmark for performance (that's why there's a P in the title, after all). As a piece of hardware, it's not revolutionary by any means, but like the Reason/Record partnership before, it’s the marriage of hardware and Live software that excels.
“Amazing buttons, no-brainer setup, a hefty build-quality and a great balancing act between price and function - it’s the Live controller everybody now has to beat.” (Read the full Akai APC40 review)
“Akai APC40.” (Thanks, MarkMosher)
"Loving the APC40." (Thanks, JonS)