VIDEO: Vic Firth talks drum stick innovation

Vic Firth: 90k sticks a day!

Founded in 1963, Vic Firth are the world's biggest (and arguably most popular) makers of drum sticks and mallets.

To celebrate the fact that the factory in Newport, Maine still churns out 85 - 95,000 sticks every day (!), CBS caught up with Vic Firth himself to talk long-standing success and innovation.

You can watch The Beat Goes On from CBS's Sunday Morning News programme right here. And if that whets your appetite, take a video tour of Vic Firth's factory.