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"I went to meet The Doors about doing their album cover and asked if they had any ideas or a title - they had neither.
"But then Ray Manzarek said he and his wife were driving and had seen this hotel with Morrison Hotel written on it. We went and it looked great. Couple of days later we went back with the whole band, walked in the lobby and found that this was a wino flop house - a transient’s hotel.
"The guy behind the desk said we couldn’t shoot any photos in there. I told the guys we had to go outside and just as we went I saw the guy behind the desk getting in the elevator - the light you can see on the picture is the elevator light - so the band ran in there and got behind the window. We took one roll of film and got the hell out of there. And that was the cover."